General Technical Guidelines

• Advertisements must not collect any information from or about individual users (whether or not such information is personally identifiable).
• All advertisements must not include pop-ups and pop-unders, nor may landing pages spawn pop-up or pop-under advertisements to a user.
• Nochiphop.com does not allow ads with flashing, excessive animation, “fake winner” copy or fake functionality such as HTML drop downs or search forms.
• Advertisements may not use nochiphop.com’s logos or trademarks or mention or refer to nochiphop.com or Nocturnal Productions, its site or its brand in any manner without prior written consent from Nocturnal Productions.
• Ads must incorporate advertiser’s trademark. The messaging should not mislead the user.
• Advertisements must not interfere with navigation on nochiphop.com, alter computer settings or preferences or otherwise unduly or inappropriately interfere with the user’s experience of or Nocturnal Productions’ operation of nochiphop.com.
• Advertisements must not trigger downloads of software to a user’s computer without first providing the user with clear and conspicuous disclosures regarding the installation, operation and removal of the software, and providing the user with an opportunity to decline to install the software after such disclosures are made
• The display URL must be the actual destination URL (i.e., the website that the advertisement’s link resolves to, not a redirect) of the advertisement so that it informs the user of the destination website of the advertisement.
• The destination URL of an advertisement must work properly and resolve to a working website. It cannot connect to an email address or file, and must not be under construction.
• All advertisements must support “http:” and “https:” for visitors who browse and purchase in secure mode.

Advertising Policies and Content Guidelines

All advertiser content must be in good taste and must comply with all laws, rules and regulations that apply to the advertiser and the advertiser content.

Advertising of special offers:

• The landing page must prominently present the offer being advertised. Example: If the advertisement offers 50% off, then the landing page must feature the products that are 50% off.

Calls to action:

• Non-specific calls to action (e.g. “Click here”) are not allowed. Specific calls are acceptable.

Pharmacies & Medical/Pharmaceutical Products:

• Advertisements for pharmacies and medical or pharmaceutical products are restricted based on applicable laws.

Free Offers & Sweepstakes:

• Advertising promoting sweepstakes is not be allowed.
• Advertising “free” goods or services must indicate that terms and conditions apply.

Advertiser content must not contain:

• Content that is defamatory, libelous, invasive of another’s privacy
• Hate speech – inciting or advocating violence or racial intolerance
• Content that is threatening, abusive, harassing, or advocate against a protected group, whether based on race, color, national origin, religion, disability, sex, sexual orientation, age or any similar or other category
• Content that promotes any illegal or dangerous activity
• Deceptive, false or misleading content
• Content or technology that infringes, or encourages or enables the infringement of, the intellectual property or personal rights of others

Nocturnal Productions reserves the right to add, remove or modify this policy at any time by placing updated advertising policies on nochiphop.com. Nochiphop.com reserves the right to reject or remove any advertisements at any time at its sole discretion.

After completing payment, email submission information must include:

• Advertiser Name
• Campaign Start & End Date
• Creative Files --

     Banners must be NLT 486 w x 60 h pixels in .gif format
     Buttons must be NLT 88 w x 40 h pixels in .gif format
• Alternative Text (if applicable)
• Linking URL